Excellia terminology in plain language

Practical definitions to understand the services, ask questions and follow the guides.

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Updated 26 October 2026

Before you start

  • No prerequisite.

Customer relationships and systems

  • CRM: tools and practices for organising prospect and customer relationships, actions and sales follow-up.
  • ERP: a system combining business management functions, depending on the modules implemented.
  • Integration: connecting tools to exchange information using defined rules.
  • Automation: performing some tasks using rules, with checks and exceptions that still need handling.

Data and performance

  • Indicator or KPI: a defined measure used to track an objective. Its formula, scope and frequency should be known.
  • Dashboard: an organised set of measures used to monitor activity and decide actions.
  • Reference data: shared identifiers and definitions, such as customer, item or branch lists.
  • Data quality: how suitable data is for a specific use, including consistency, completeness and timeliness.
  • Power BI: a Microsoft data analysis and visualisation tool used in some Excellia projects.

Implementation and everyday use

  • Pilot: an initial, limited use chosen to check the process before expansion.
  • Acceptance testing: documented checks of a deliverable against expected outcomes.
  • Synchronisation: exchanging changes between a device and the service. A pending local operation is not yet confirmed by the server.
  • Company code: a reference identifying the CRM environment to join; it does not replace personal sign-in.
  • APK: an Android application installation file. Use the official download for Excellia CRM.

Sectors and learning

  • FMCG: Fast-Moving Consumer Goods, or frequently purchased everyday products.
  • Multisite: an organisation operating across several locations.
  • Logistics: organising and tracking flows, stock and deliveries.
  • AI: artificial intelligence; outputs should be checked, particularly when used to support decisions.
  • Prototype: an initial testable representation of an idea before full implementation.

Troubleshooting

A term is unclear in my situation.

Ask for a concrete example and the definition agreed for your project. The same term can refer to different calculations or scopes across organisations.

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